Those of you that have bought books from me are aware that I place a book mark and business card inside the book. The book marks I designed and took to Office Max to have made up. The business cards I also have printed but a different company.

When designing either, I have to decide if I want color or just black and white and take into consider not only the cost, but the aesthetic appearance. Will it be more effective if it is in color?

Black and white is always much cheaper, be it a photo or a book mark or business card. And this is true with books. When I wrote I AM – Devotional Style Short Stories and put a few of the stories on the blog it was easy to add a picture and didn’t cost anything, plus I think it added something to the story…